Building a professional website for your business is quite a huge responsibility, and yet an extremely exciting task. Your business deserves a website platform that can meet its present and future business demands and scalability.
Whether you are just getting started or seeking to switch from another website platform, we recommend WordPress to fulfill your business needs.
Why choose WordPress to build a website?
There are several good reasons to choose WordPress.
We have compiled and analyzed Top 15 Reasons you Must-Know to make an informed decision for your business:
- WordPress is the most popular Content Management System
- Free and Open-Source Software to use
- Flexible enough to build any type of website you need
- Designed for non-developers and developers in mind
- Easy to learn, use and manage
- Humongous library of Themes
- Highly customizable and scalable with Plugins
- Build with SEO in mind
- Built with Mobile-First approach – Responsive Design
- Best Blogging Platform
- Huge community to bank on for tips and support
- Integrates Payment Channel Gateways
- Full user control
- High security
- World Class User Experience
Let’s deep dive in the above listicle:
WordPress is the Most Popular Content Management System
WordPress is one of the strongest and most popular Content Management System (CMS) that supports digital content creation and its modification.
Gone are the days of static websites, where series of HTML files were setup to present information that was never considered to be updated with new content. In today’s day and age, people consume information based on the relevancy of the content, product or service that can serve their needs.
People are making more educated and rational decisions. Thus, it is highly imperative to design dynamic websites to accommodate the need of content creation, content update and content management.
WordPress is used by 30.5% of all the websites that is a content management system, with a market share of 60.1%.
WordPress was used by more than 29.4% of the top 10 million websites as of January 2018.
Free and Open-Source Software to Use
If you want to create a beautiful website and have an advantage of using the software for FREE, then choose WordPress.
WordPress is a Free and Open-Source Content Management System. It is freely licensed to be used, altered, and modified as per your website customization needs. Because it is open-source, it allows the user to have more control over its functionality.
Moreover, you can design a blog, a full-fledged website or a Mobile App for free, thereby, cutting down the cost of a development platform.
Note: WordPress Software is Free to use, however, to host the website you would need to pay for the web hosting services. WordPress offers their own hosting services at wordpress.com. If you simply want to use WordPress platform and host it on your web server then consider downloading and installing WordPress from WordPress.org or follow your web hosting service provider’s instructional manual.
Flexible Enough to Build Any Type of Website You Need
WordPress is built to create Blogs, Websites and Mobile Apps.
Wondering if WordPress can handle designing a website for your niche?
Alright, let us challenge WordPress. Pick any type of website your business would need to make a remarkable online presence:
- Ecommerce Store
- Company Website
- Membership Area
- Knowledge Base
- Learning Management System
- Business Directory
- Job Boards
- Photo Gallery
- Music and Video Gallery
- Customer care and Technical Support Portal
And much more
Its super-blogging platform is trusted by millions of bloggers and online educators. With the growing demand for Mobile Applications, people are seeking to build their own apps on a affordable budget. With the help of some plugins one can easily convert a WordPress site into a Mobile App.
Can’t find the type of website that relates to your business in the above list? Don’t worry, we can help. Just send an email to us with your business model or niche and we can let you know if WordPress will be an ideal platform for your website.
Designed for Non-Developers and Developers in Mind
You might ask, “Do I need to know coding in order to build my own website using WordPress?”
The answer is: No.
If you are considering designing your own website then WordPress is definitely the safest and wisest choice you can make. WordPress websites can be created without any knowledge of programming languages. Although you might have to sharpen your creative side to make it look glorious. But overall, it is easy to install, setup and customize.
However, if you want to expand beyond its available features and functionality then developers can easily tweak, modify or develop their own code straight from the WordPress Editor section.
And if you want to utilize this benefit of WordPress, then you always have an option to hire a WordPress developer.
Need help to make your WordPress website take the shape you have envisioned? Contact us to get your website ready.
Easy to Learn, Use and Manage
Indeed you will need to spend some time learning the basics of WordPress. Especially if you are in a DIY mode.
WordPress has a smooth learning curve. It is famous for its ease of installation. Its interface is user-friendly, intuitive and fairly easy to use & manage. Several people with no coding background were able to set up their own blog from scratch.
If you have time and are committed to learn WordPress then you will not be disappointed with amount of content and tutorials on the internet.
The best part is, as you learn and implement you will start to see your website coming along in no time.
Humongous Library of Themes
In layman’s term, WordPress is a foundational building block on which a website is laid out and functions. A Theme, on the other hand, is used to beautify this structural layout. In other words, it is the skin of your website.
Themes add an aesthetic element to a website. There is a huge library of WP Themes used to design a website. You can pick a free or a paid theme depending upon the design requirements.
Here are some resources that can be used to find a theme of your choice:
And many more.
Highly Customizable and Scalable with Plugins
Alright, now you have WordPress Installed, a Theme uploaded and setup, but how do we add a functional contact form or a customized Request a Quote form or integrate a photo gallery with super-cool animation effects?
This next level of customization is achieved using Plugins. Plugins extend the functionality of a website and add new features such as email marketing integration or social media shares etc. There are over 55,000 plugins that can help you integrate almost anything to your website. As per our analysis, some of the plugins are highly mandatory to consider.
Below is a list of a few plugins that we recommend and use to make a website work flawlessly:
- Google Analytics Dashboard for WP
- Yoast for SEO
- WordFence for security
- UpdraftPlus for backup
- Gravity Forms for advanced customized forms
- Contact Form 7 for simple contact form
Build with SEO in Mind
WordPress has built in Search Engine Optimization (SEO) fundamentals. In other words, WordPress automatically takes care of SEO and helps your website rank higher in search engines, such as Google, Bing, Yahoo!, Yandex etc.
As per Matt Cutts, head of Google’s Web Spam Team:
“WordPress automatically solves a tone of SEO issues. WordPress takes care of 80-90% of the mechanics of Search Engine Optimization and makes your website crawlable by search engines.”
Built with Mobile-First Approach – Responsive Design
Have you come across websites that do not render properly on the mobile devices? These kind of websites are not designed with small-screen devices, such as smartphones or tablets, in mind. With the evolution of smartphones and other handheld devices, Responsive Web Design provides a multi-device support and makes a website’s navigation experience simple and user-friendly.
WordPress acknowledges Mobile-First approach and incorporates responsive web design. It is designed with smaller-screen resolutions first in mind and then scale up to larger screen resolutions.
This feature gives an added benefit that enables businesses to reach a wider range of audience, who access internet from their mobile devices.
Best Blogging Platform
WordPress was originally created for bloggers. It is blog-ready right out of the box.
Every WordPress dashboard has a dedicated section for Posts and Categories. It is extremely simple to start blogging by creating a post, uploading featured image, other media files, written content, and adding relevant categories and tags.
A WordPress theme will equip you with unique layouts and design, on how you want to display your blog posts, what details you want to display, such as author, publishing date, categories, tags etc.
There are other blogging platforms out there, but if you want to convert your blog into an income stream then self-hosted WordPress blog will be the best place to start.
Huge Community to Bank on for Tips and Support
The reach of a brand can be gauged by its community. WordPress is backed up by a community of thousands of software developers, designers, bloggers, trainers and many more.
There are endless resources such as forums, blogs, video tutorials, online courses – paid or unpaid, eBooks, webinars and chatrooms on the internet to support a beginner, intermediate and an expert WordPress user.
WordPress.org offers an extensive support to the users through its native Forums and Codex Documentation portals. If you are just getting started then this should be your go-to resource for any WordPress related questions and issues.
Don’t wait another moment and join the community by opting in for WordPress as your Web Development platform.
Integrates Payment Channel Gateways
Want to receive payments using your website? WordPress got you covered.
WooCommerce, the best eCommerce plugin, can convert your simple website into an online store. Its robust functionalities and features allows the user to setup and customize the storefront with ease. To start receiving online payments, WooCommerce lets you configure the entire checkout experience by integrating payment gateways like Stripe, PayPal and Authorize.Net, to your website.
Note: In order to configure a payment gateway to your website, it is highly advisable to secure your website with SSL Certificate, such as Comodo, GoDaddy SSL certificate, Globalsign, Symantec SSL etc.
Need help with integrating SSL Certificate to your WordPress eCommerce website? Our Technical Support Team can make this process seamless for your business. Contact Tech Support.
Gives You Full User Control
Want full control over your website development platform? WordPress allows you to have one.
WordPress allows you to host your website on any web hosting service provider. You are not limited to the WordPress hosting services.
You can customize the website anyway you want, with the help of WordPress Page builders like Divi builder, Elementor, Beaver builder, Visual Composer etc. Usually Themes have their own advanced customization option to get the job done. However, you can invest in a good Page Builder to take the look-n-feel of your website to the next level.
Let us talk about scalability. If you started off as a simple blogging website and within few years your business is ready to integrate an online store or a learning management system or a membership site, you can always find a plugin to meet that need.
WordPress website administrator also has the ability to assign User Roles and Capabilities to their team members. This feature assigns certain tasks and privileges to the user depending on their job responsibility, thereby creating a manageable environment.
WordPress is committed to provide the highest level of web security to its users. Being an Open Source Content Management System, the developers have to keep the security at their forefront.
WordPress developers and security leaders work in conjunction with other security advisors to make WordPress a secure and reliable software.
Here’s what they have to say:
“The WordPress Security Team, in collaboration with the WordPress Core Leadership Team and backed by the WordPress global community, works to identify and resolve security issues in the core software available for distribution and installation at WordPress.org, as well as recommending and documenting security best practices for third-party plugin and theme authors.
The WordPress Security Team consults with well-known and trusted security researchers and hosting companies.”
Resource: WordPress Security
World Class User Experience
Do you value and actively seek World Class Experience in things you invest your time and money in?
- Robust platform
- High security
- Endless leaning resources
- Community Support
- User-friendly interface
- Powerful media management &
- High performance
attributes offer nothing less than a World Class User Experience.WordPress makes customers’ lives easier by giving them a solution that is simple to execute and manage. Click To Tweet
Now you have all the reasons to choose WordPress. Give it a try for FREE!
Share with us:
Which website builder or platform you are using for your business website?
Does your website builder offer benefits listed above? If not, then maybe it is time to make a switch today!
Already a WordPress user? Great! What is your best feature or benefit of WordPress? Let’s hear it!
At Upxcel we build beautiful yet affordable WordPress websites. Our mission is to simplify your business by providing a strategically laid out blueprint and empowering you with clarity.
Simplifying Business; Amplifying lives – UPXCEL
By – Praneet Kaur